The Old Story is Division. The New Story is &.
Join The Movement!
We’re living in a world that profits off our division.
Every headline. Every political stunt. Every algorithm pumping fear into your feed.
The playbook is clear: keep us divided, keep us weak.
HERE’S THE TRUTH:
We’re not falling for it anymore.
The ampersand (“&”) is our rebellion. It’s more than punctuation - it’s a symbol of connection, courage, and unity.
Black & White, Red & Blue, Straight & Gay, Different & Together, You & Me
Division is cheap.
Unity is revolutionary.
And right now, unity is the most radical, savage move we can make.
This is a Rally Cry
We’re done letting fear, hate, and manipulation tell the story.
The & Project is a call to arms for human connection.
This isn’t passive. This is action. This is standing up, standing together, and saying:
“You will not divide us. Not anymore.”
How to Join the Movement
Wear it. Share it. Display it. Make the & impossible to ignore.
Talk about it. Start conversations that bridge, not break.
Live it. Choose connection over division in the moments that matter.
Why the ‘&’?
Because it’s simple. It’s bold. It’s undeniable.
One symbol that can be slapped on a sticker, painted on a wall, worn on a shirt - and instantly, it says,
“I choose unity!”
We’ve created four versions to spark the movement:
Race - a spectrum of skin tones woven into the &
Unity - black and white connected through the &
Politics - red and blue fused into one
Pride - rainbow colors united inside the &
These are more than just designs.
They’re declarations.
Join us in making the ampersand our national shorthand for unity.